Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they're sharing, allowing people using a … Read more about 3 Instagram Updates For Marketers To Smile About
Instagram Stories with any animated GIF
Tired of trying to find the perfect animation by searching limited options in the GIF sticker for your Instagram Stories? There’s a hidden way to use any GIF you want! Jump in and take your stories to the next level with content that is as unique as you are. Let’s get started. (pssst, you can also … Read more about Instagram Stories with any animated GIF
📲 3 ways to get more customers to tag you on Instagram
With changes like shareable stories and support for tracking mentions in 3rd-party tools, you need your Instagram audience to tag you. Here are 3 ways to get more mentions: 🏬 Do you have a physical location? Check to see if "Tag us @..." is present on your stickers, stationary, receipts, cocktail … Read more about 📲 3 ways to get more customers to tag you on Instagram
Mention sharing in Instagram stories + new functionality in Tack
Instagram is making stories more "shareable" by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a "share with #..." to a "tag us @... and share with #..." … Read more about Mention sharing in Instagram stories + new functionality in Tack
Instagram API Changes
Facebook announced some big changes to the Instagram API on January 30th, 2018. They're removing some key features that social media tools depend on and adding some long-awaited features like scheduling posts. We made a 10 minute video to cover the details: … Read more about Instagram API Changes
Instagram audience activity
If you have a business Instagram account, the Insights include some great information about not just your own posts but your followers too. You can cycle through the each day of the week and see when your followers are most likely to be online. If you want to see when users are most active at … Read more about Instagram audience activity
Extend your reach with hashtags
Hashtags are an amazing way to extend the reach of your Instagram content. Unfortunately, finding the right mix of popular ones (with lots of viewers) and less popular ones (where you can stand out as top content) is more art than science. Here are a couple tools we like to use for inspiration: For … Read more about Extend your reach with hashtags
Businesses should check Instagram Direct Messages
Brands & businesses tend to get lots of customer service requests from users they don't follow. When you receive Direct Messages from people you don't follow, they go into a separate folder Click on the "X Requests >" link on the right to see those messages. In this example, it shows "46 … Read more about Businesses should check Instagram Direct Messages