Snowy pine trees in Blue Sky Basin in Vail, Colorado taken by Instagram user @thatkasper on a sunny day.

3 Instagram Updates For Marketers To Smile About

Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they’re sharing, allowing people using a screen reader to hear a description of…

Photo of airport lounge by @stefcainto

Mention sharing in Instagram stories + new functionality in Tack

Instagram is making stories more “shareable” by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a “share with #…” to a “tag us @… and share with #…” approach. It is so important…