Six places all hotels should be curating content from

Tired of the same old hero photography of hotel rooms and lobby furniture? Worried the food photos you have aren’t adequately showcasing your F&B offerings? Can’t afford to swing yet another photo shoot this year? It’s time to think outside the hotel and let guests and content creators … Read more about Six places all hotels should be curating content from

Tack Talk: Q&A with Agency Owner Olivia Hernandez

We happen to think Tack is an excellent way to curate and use UGC so your brand's website and social posts reflect a real user experience to better market your product. But don't take our word for it. 😉 Olivia Hernandez, founder of Sourdough Social, recently took time to chat with us about how … Read more about Tack Talk: Q&A with Agency Owner Olivia Hernandez

Using Contests to Generate UGC

Several weeks ago, we discussed how great marketers plan ahead. Another thing great marketers do well? Activate their communities. One simple way to do that is by using contests to generate UGC. Design a contest around your content needs Think about upcoming campaigns or activations and what … Read more about Using Contests to Generate UGC

Avoiding Copyright Infringement: Don’t Be Like Jerry

Imagine you’re a content creator, scrolling through Instagram, tapping those hearts, when you come across a photo you recognize (because you took it) on a feed that isn’t yours and doesn't have your permission to share it. Chances are, you’d be pretty upset if you’re serious about your work (and … Read more about Avoiding Copyright Infringement: Don’t Be Like Jerry

Plan Ahead for a Successful Year

Planning and resolutions are on everyone’s mind right now, so we have a few tips to help get your year underway. Take time in January to map out your seasonal content needs Spending time planning your user-generated content needs this month will set you up for success all year long. Getting a … Read more about Plan Ahead for a Successful Year

3 Instagram Updates For Marketers To Smile About

Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they're sharing, allowing people using a … Read more about 3 Instagram Updates For Marketers To Smile About

📲 3 ways to get more customers to tag you on Instagram

With changes like shareable stories and support for tracking mentions in 3rd-party tools, you need your Instagram audience to tag you. Here are 3 ways to get more mentions: 🏬 Do you have a physical location? Check to see if "Tag us @..." is present on your stickers, stationary, receipts, cocktail … Read more about 📲 3 ways to get more customers to tag you on Instagram

Mention sharing in Instagram stories + new functionality in Tack

Instagram is making stories more "shareable" by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a "share with #..." to a "tag us @... and share with #..." … Read more about Mention sharing in Instagram stories + new functionality in Tack