There are a thousand things you can do to build out a hospitality marketing strategy. You can start a blog, you can run ads on Yelp, you can hire influencers… But executing a string of disconnected tactics or hopping on the latest trends is not only not a strategy, it’s not effective. Without a solid…
It’s time to fully embrace UGC, create a UGC strategy and get your customers to promote your product or service through UGC. Are you tired of churning out endless amounts of content on your social channels, only to see your posts reach fewer than 200 people and get 0-20 engagements? You’re not alone. Here’s the…
Tired of the same old hero photography of hotel rooms and lobby furniture? Worried the food photos you have aren’t adequately showcasing your F&B offerings? Can’t afford to swing yet another photo shoot this year? It’s time to think outside the hotel and let guests and content creators produce photos for you. Not sure where to…
Today we’re launching our API and Zapier integrations. Our API allows your developers to access media assets in the media library. With Zapier, you can be automatically notified about new assets and connect with over 1,500 other apps like Slack, Google Drive, Dropbox, Hootsuite and more. Using Zapier Zapier doesn’t require coding. You create a…
We happen to think Tack is an excellent way to curate and use UGC so your brand’s website and social posts reflect a real user experience to better market your product. But don’t take our word for it. 😉 Olivia Hernandez, founder of Sourdough Social, recently took time to chat with us about how she…
Several weeks ago, we discussed how great marketers plan ahead. Another thing great marketers do well? Activate their communities. One simple way to do that is by using contests to generate UGC. Design a contest around your content needs Think about upcoming campaigns or activations and what content you might need. Maybe your business has…
Imagine you’re a content creator, scrolling through Instagram, tapping those hearts, when you come across a photo you recognize (because you took it) on a feed that isn’t yours and doesn’t have your permission to share it. Chances are, you’d be pretty upset if you’re serious about your work (and probably even if you aren’t)….
Planning and resolutions are on everyone’s mind right now, so we have a few tips to help get your year underway. Take time in January to map out your seasonal content needs Spending time planning your user-generated content needs this month will set you up for success all year long. Getting a bird’s eye view…
Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they’re sharing, allowing people using a screen reader to hear a description of…
Tired of trying to find the perfect animation by searching limited options in the GIF sticker for your Instagram Stories? There’s a hidden way to use any GIF you want! Jump in and take your stories to the next level with content that is as unique as you are. Let’s get started. (pssst, you can…
