Overhead shot of iPhone taking photo of food dishes on table

Avoiding Copyright Infringement: Don’t Be Like Jerry

Imagine you’re a content creator, scrolling through Instagram, tapping those hearts, when you come across a photo you recognize (because you took it) on a feed that isn’t yours and doesn’t have your permission to share it. Chances are, you’d be pretty upset if you’re serious about your work (and probably even if you aren’t)….

Snowy pine trees in Blue Sky Basin in Vail, Colorado taken by Instagram user @thatkasper on a sunny day.

3 Instagram Updates For Marketers To Smile About

Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they’re sharing, allowing people using a screen reader to hear a description of…

Photo of sunset at the beach

📲 3 ways to get more customers to tag you on Instagram

With changes like shareable stories and support for tracking mentions in 3rd-party tools, you need your Instagram audience to tag you. Here are 3 ways to get more mentions: 🏬 Do you have a physical location? Check to see if “Tag us @…” is present on your stickers, stationary, receipts, cocktail napkins, signs, and digital…

Photo of airport lounge by @stefcainto

Mention sharing in Instagram stories + new functionality in Tack

Instagram is making stories more “shareable” by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a “share with #…” to a “tag us @… and share with #…” approach. It is so important…