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photo of two dogs by Instagram user srenata0914
Instagram Best Practices

Using Contests to Generate UGC

Several weeks ago, we discussed how great marketers plan ahead. Another thing great marketers do well? Activate their communities. One simple way to do that is by using contests to generate UGC. Design a contest around your content needs Think about upcoming campaigns or activations and what content you might need. Maybe your business has…

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Snowy pine trees in Blue Sky Basin in Vail, Colorado taken by Instagram user @thatkasper on a sunny day.
Instagram Best Practices

3 Instagram Updates For Marketers To Smile About

Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they’re sharing, allowing people using a screen reader to hear a description of…

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