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instagram best practices

Olivia holding up a camera to take a picture while facing the camera
Instagram Best Practices

Tack Talk: Q&A with Agency Owner Olivia Hernandez

We happen to think Tack is an excellent way to curate and use UGC so your brand’s website and social posts reflect a real user experience to better market your product. But don’t take our word for it. 😉 Olivia Hernandez, founder of Sourdough Social, recently took time to chat with us about how she…

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photo of two dogs by Instagram user srenata0914
Instagram Best Practices

Using Contests to Generate UGC

Several weeks ago, we discussed how great marketers plan ahead. Another thing great marketers do well? Activate their communities. One simple way to do that is by using contests to generate UGC. Design a contest around your content needs Think about upcoming campaigns or activations and what content you might need. Maybe your business has…

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Photo of airport lounge by @stefcainto
Instagram API

Mention sharing in Instagram stories + new functionality in Tack

Instagram is making stories more “shareable” by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a “share with #…” to a “tag us @… and share with #…” approach. It is so important…

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