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Instagram Best Practices

Avoiding Copyright Infringement: Don’t Be Like Jerry

Imagine you’re a content creator, scrolling through Instagram, tapping those hearts, when you come across a photo you recognize (because you took it) on a feed that isn’t yours and doesn’t have your permission to share it. Chances are, you’d be pretty upset if you’re serious about your work (and probably even if you aren’t)….

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2019 planner
Instagram Best Practices

Plan Ahead for a Successful Year

Planning and resolutions are on everyone’s mind right now, so we have a few tips to help get your year underway. Take time in January to map out your seasonal content needs Spending time planning your user-generated content needs this month will set you up for success all year long. Getting a bird’s eye view…

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Snowy pine trees in Blue Sky Basin in Vail, Colorado taken by Instagram user @thatkasper on a sunny day.
Instagram Best Practices

3 Instagram Updates For Marketers To Smile About

Custom Alt-Text on Images Instagram users can add custom alt-text to their images, which means users who are visually impaired will have greater access to content on the platform. Alt-text, unlike a caption, is a function where users simply describe the image they’re sharing, allowing people using a screen reader to hear a description of…

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Hand holding an iPhone taking a photo of donuts
Instagram Stories

Instagram Stories with any animated GIF

Tired of trying to find the perfect animation by searching limited options in the GIF sticker for your Instagram Stories? There’s a hidden way to use any GIF you want! Jump in and take your stories to the next level with content that is as unique as you are. Let’s get started. (pssst, you can…

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Photo of sunset at the beach
Instagram Best Practices

📲 3 ways to get more customers to tag you on Instagram

With changes like shareable stories and support for tracking mentions in 3rd-party tools, you need your Instagram audience to tag you. Here are 3 ways to get more mentions: 🏬 Do you have a physical location? Check to see if “Tag us @…” is present on your stickers, stationary, receipts, cocktail napkins, signs, and digital…

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Photo of airport lounge by @stefcainto
Instagram API

Mention sharing in Instagram stories + new functionality in Tack

Instagram is making stories more “shareable” by allowing you to add stories where you were mentioned to your own Instagram story. This aligns with my earlier recommendation where I suggested brands and businesses need to shift from a “share with #…” to a “tag us @… and share with #…” approach. It is so important…

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Photo by @tylerjanderson (via Instagram)
Instagram API

Instagram API Changes

Facebook announced some big changes to the Instagram API on January 30th, 2018. They’re removing some key features that social media tools depend on and adding some long-awaited features like scheduling posts. We made a 10 minute video to cover the details:

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Instagram insights screenshot of follower activity
Instagram Insights

Instagram audience activity

If you have a business Instagram account, the Insights include some great information about not just your own posts but your followers too. You can cycle through the each day of the week and see when your followers are most likely to be online. If you want to see when users are most active at…

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Instagram Feed

Extend your reach with hashtags

Hashtags are an amazing way to extend the reach of your Instagram content. Unfortunately, finding the right mix of popular ones (with lots of viewers) and less popular ones (where you can stand out as top content) is more art than science. Here are a couple tools we like to use for inspiration: For Display Purposes…

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Instagram Direct Messages
Instagram DM

Businesses should check Instagram Direct Messages

Brands & businesses tend to get lots of customer service requests from users they don’t follow.When you receive Direct Messages from people you don’t follow, they go into a separate folderClick on the “X Requests >” link on the right to see those messages. In this example, it shows “46 Requests.”

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