Posting on Instagram ‘when you feel like it’ is for amateurs and individuals. Brands, businesses, and agencies need a plan. A plan will give you the power and confidence to post, review, and iterate on your Instagram content strategy until you are getting the best results possible from the platform. A little planning upfront can…
Guide to UGC for ecommerce with examples from top brands, tips on sourcing content, and names of tools to help you implement a complete UGC strategy.
Obtaining epic content for your UGC campaigns is much easier said than done. Take a look at these 10 examples for inspiration.
Pretty much every marketer is using user generated content (UGC) at some level, whether with influencers or contests or to turn earned media into campaigns. But the marketers who aren’t obtaining explicit consent to share that UGC may be in for some trouble. This is where user generated content rights management comes into play—understanding how…
There are a thousand things you can do to build out a hospitality marketing strategy. You can start a blog, you can run ads on Yelp, you can hire influencers… But executing a string of disconnected tactics or hopping on the latest trends is not only not a strategy, it’s not effective. Without a solid…
It’s time to fully embrace UGC, create a UGC strategy and get your customers to promote your product or service through UGC. Are you tired of churning out endless amounts of content on your social channels, only to see your posts reach fewer than 200 people and get 0-20 engagements? You’re not alone. Here’s the…
Tired of the same old hero photography of hotel rooms and lobby furniture? Worried the food photos you have aren’t adequately showcasing your F&B offerings? Can’t afford to swing yet another photo shoot this year? It’s time to think outside the hotel and let guests and content creators produce photos for you. Not sure where to…
Today we’re launching our API and Zapier integrations. Our API allows your developers to access media assets in the media library. With Zapier, you can be automatically notified about new assets and connect with over 1,500 other apps like Slack, Google Drive, Dropbox, Hootsuite and more. Using Zapier Zapier doesn’t require coding. You create a…
We happen to think Tack is an excellent way to curate and use UGC so your brand’s website and social posts reflect a real user experience to better market your product. But don’t take our word for it. 😉 Olivia Hernandez, founder of Sourdough Social, recently took time to chat with us about how she…
Several weeks ago, we discussed how great marketers plan ahead. Another thing great marketers do well? Activate their communities. One simple way to do that is by using contests to generate UGC. Design a contest around your content needs Think about upcoming campaigns or activations and what content you might need. Maybe your business has…